Summary
Poznań showed chic and class
Poznań Fashion Fair held on 29-31 August showed trends for next seasons, modern brand promotion techniques and chic on two wheels.
Three fair days abound with meetings, seminars for traders, fashion shows and latest trends. 460 brands presented their new collections.
The August Poznań Fashion Fair consisted of three parts devoted to different fashion industry sectors: During the NEXT SEASON Exhibition of Clothing, Lingerie and Accessories a wide variety of men’s, women’s, children’s and youth clothing, lingerie and accessories for the spring and summer of 2012 was presented. FAST FASHION Exhibition saw short series of clothing intended for immediate retail sale. At the FAST FASHION Exhibition traders were given an opportunity to supplement their shops’ product range by autumn-winter 2011/2012 trends. At the BTS Exhibition of Shoes, Leather and Leather Goods leather footwear and goods could be seen. During the fair franchising was promoted as a way of running your own business in fashion industry. Specially marked stands of franchisors enjoyed great popularity among visitors.
Poznań Fashion Fair was visited by almost five thousand visitors in three days. The data obtained from the most modern visitor counting system installed within the premises of Poznań International Fair allow the visitors to be fully verified, which guarantees professional character of the Poznan Fashion Fair.
FASHION INDUSTRY OPTS FOR MODERNITY
Poznań Fashion Fair provided a wide range of seminars for visitors. This time priority was given to knowledge of latest communication technologies and the possibility to apply them in the promotion of clothing and footwear brands. QR-codes, efficient mailing, Facebook and websites with collections that can be viewed in 3D made no secret for numerous traders who attended the seminars. There were also seminars devoted to forecasts for next seasons, which helped not only traders but also producers to find out which trends are worth investing.
A fair is not only a good place to sign commercial contracts but also to find new clients. It is also an opportunity to meet people and discuss current situation in the industry. During the Poznań Fashion Fair, Radom-seated Nationwide Chamber of Leather Industry organised a meeting for producers and traders from the industry, member and non-member exhibitors as well as guests of the Fair. The aim of the meeting was to discuss current issues of the industry and to find ways of improving the current situation. You can find the summary of the meeting on www.oibs.pl.
FASHION FELL IN LOVE WITH BIKES
Fashion shows were one of the most important items in the Poznań Fashion Fair schedule. One of them was particularly interesting for the media and visitors due to its unusual form. Models of Cotton Club, Kumi, Midori and Semper brands presented collections for the spring and summer of 2012 riding bicycles. This unique fashion show Cycle Chic proved that you do not have to give up high heels or skirts if you want to ride a bike. The audience was delighted with the unusual combination of stylish bicycles and exceptionally feminine proposals of clothing, footwear and accessories.
TO THE FAIR FOR PRESTIGE
On the first day of the Poznań Fashion Fair, MTP Gold Medals and Fashion Website Awards were given at a ceremonial gala event. It was also the first time Interaktor awards had been presented.
Gold medals for products submitted by the NEXT SEASON Exhibition of Clothing, Lingerie and Accessories and FAST FASHION exhibitors were awarded by the Competition Committee presided over by prof. Irmina Aksamitowska from the Faculty of Textile and Fashion at the Łódź Academy of Fine Arts. From among the exhibitors of the BTS Exhibition of Shoes, Leather and Leather Goods, the winners were chosen by the Competition Committee presided over by prof. dr hab. inż. Zbigniew Karbarz (Faculty of Design, Footwear Technology and Clothing of the Radom University of Technology).
The products submitted by exhibitors were evaluated in terms of quality, innovation and, what's important in fashion, design. The Committee decided to give awards to: the collection of boys’ clothing Reksio Buduje (Reksio is Building) made by Barbaras from Staszów, men’s jacket made by Folstop from Wałbrzych submitted by Koala company, a jacket, polo shirts and shirts from REJAY collection made by JFP from Warsaw. Among prize-winning companies from leather industry you can find: Texpol from Dłutów for a fabric made from bamboo cellulose fibres intended for inner and outer part of children’s footwear and footwear designed for persons with lowered foot mechanics, Adonis company from Kościelec for women’s Adonis footwear, Marco company for court shoes, Garbarnia Nadarzyn for PEKARI-type chrome-free pigskin lining. Young designers, students of Radom University of Technology, were also rewarded: Marta Konstanta for women's footwear collection Jean and vintage style and Anna Piekarczyk for the design of children’s footwear design inspired by Jan Brzechwa’s Kaczka Dziwaczka (Quirky Duck).
VIRTUAL FASHION REWARDED
The extension of fashion industry companies operation on the Internet could not go unnoticed during the Fair, where fashion-related websites have been rewarded for several years. On 29 August during the Poznań Fashion Fair Fashion Website Awards were presented. In this edition of the competition online shops from fashion industry were rated. The websites were evaluated in terms of e.g. aesthetic qualities, functionality, intuitive navigation, forms of payment and convenience for clients by ten members of jury, i.e. representatives of interactive and media agencies, fashion designers and visual communication specialists. The jury of the 7th edition of the Fashion Website Awards ranked the following fashion industry online shops highest: Wittchen, Vip Syle, PHU Obsession and Intymna.pl.
During the Fair Interaktor awards, were given for the first time to companies that communicate on with their clients online most effectively. The awards were also given by the editorial board of Szopek Magazine and Polak 2.0 Foundation – the organisers and authors of INTERAKTOR prize. The jury rewarded brands that interact most successfully, i.e. use the potential of Facebook, blogs, microblogs and YouTube: Top Secret, Moodo and Bartek.
FASHION INDUSTRY EVENING
On 29 August the guests of the Fashion Industry Evening organised as part of the Poznań Fashion Fair were given an opportunity to take part in an exciting tie tying competition. The “arms” for the battle, i.e. ties, were provided by Digel. The lists were entered not only by men but also by some brave women. It paid to be brave because one of the women placed first, proving the highest dexterity in tying a knot. Members of the jury – Andrzej Byrt, President of the Poznań International Fair, and Jerzy Osika, Chief Editor of Moda Męska magazine were impressed mostly by the aesthetic qualities of the prize-winning knot. The winner was awarded the title of the Poznań Fashion Fair Tie Tying Champion. Additionally, all three podium-winners received exclusive Digel silk ties. Moda Męska magazine was a partner of the competition.
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